Surprising Reason You MIGHT Be Having a Hard Time Finding and Keeping Quality Staff
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Are you struggling to hire the right employees for your growing business right now? You are not alone. There are a ton of people looking for employment, how are you going to attract them to your business? What if I told you that one of the reasons you are struggling to find good employees is because of your website? Let me make the case. When looking up a company, what is the first thing you do? It’s not looking them up in the phonebook! You would grab your phone, tablet, or PC, check a search engine, and look up their website.
Your website is your first line of offense in your marketing strategy. If you have not invested properly in the creation and maintenance of this all-important piece of your business, you’re not being taken seriously by prospective customers, clients, or future employees! In today’s crowded marketplace, having a high-quality website is bare minimum. Its where perspective clients go to make decisions about whether or not to hire you, so why wouldn’t prospective employees feel the same way? Having a poor quality, or non-existent website creates some problems for your business. First, it makes you look inexperienced or illegitimate.
Think about your own interactions with businesses; don’t you feel a certain level of security seeing a well put together site? It’s part of your image of professionalism. Without a top-notch site, you may lose the opportunity to recruit new employees. Secondly, a potential new employee might think you can’t afford to maintain a proper website, so how can you afford to pay them a living wage? If you’re not attracting new business, you may not be able to keep your own work afloat, let alone hire any new people onboard. In the world of online commerce, the phrase, “fake it till you make it” has a lot of truth, because perception is reality. A weak online presence will harm you by setting a bad example of how you conduct business. However, if you can build your brand, and highlight what you can bring to the table in a way that makes sense to consumers and perspective employees, it will raise your company’s perceived value. This, in turn, may increase the amount of money you are able to charge for your services or product. Therefore, you are able to offer more competitive pay rates to perspective employees! Of course, we wouldn’t talk about the problem if we didn’t have a solution for you! So Fly, Web Designs is here to build that strong online marketing presence you need to bring more value to your company!
We are here to build you a brand that excites your client base and encourages people to join your team. We’ve been at this for a while. Through years of experience and constant continuing education we not only understand the current trends but focus on building your online marketing project to take you into the future. We understand that not every client is tech savvy, and that’s why we are here. We realize how important human connection is to business and make your website viewers’ experience our top priority. Your brand will define you as your business grows, and our branding team will create a powerful and complete branded approach that will set the stage for your marketing initiatives now and in the future.
It is often said that in business you have to settle and pick two of these three: Fastest, cheapest, or highest quality, you can’t have them all. At So Fly, Web Designs we think if we can help build your brand by highlighting what you bring to the table in a way that makes sense to consumers and perspective employees you can have them all. First, you have fast, efficient communication from your brand. Second, you have a way to increase revenue through better traffic which may help you reduce costs elsewhere. Third, you create the impression of the highest quality business offerings. In our minds, you can have all three without sacrificing your brand. If you need to grow your business, with employees and clients, contact us at So Fly, Web Designs today to get started. We are ready to help you build a more professional brand!